Fendi Celebrates New Store With Celebrity Bag Auction

FENDI is launching a star-studded charity handbag auction to celebrate the opening of its new London flagship.

Tracey Emin, Gwyneth Paltrow, Naomie Harris, Cara Delevingne, Jerry Hall, Georgia May Jagger, Zaha Hadid, Tanya Ling, Adele, and Kate Adie will all customize the brand’s Peekaboo bag with the results going on sale to the public via an online auction in aid of children’s charity Kids Company.

It’s all in honor of Fendi’s new New Bond Street store which opens on May 1 and where the bags will go on display on May 2. The auction in collaboration with Sotheby’s will be open from May 1 to May 30

Luxury Retail

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